Advertising has evolved into such a wide form of communication, and so many ways a business can get a message across to the consumer. Whats incredibly interesting is that advertising could have gone as far back as the Egyptians, done on Papyrus. In Pompeii the ruins suggest that advertising was a common place, here are 8 ways of advertising, I found these just to get a idea of how these ways are used in practice today when researching my topic.
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Guerrilla Advertising
Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.
Broadcast Advertising
A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.
Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.
Product Placement Advertising
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.
Cell Phone & Mobile Advertising
A relatively new form of advertising, but one that’s spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.
Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
http://www.advertisingagency.com
A good use of outdoor advertising is Makers Mark advertising, the product won a OBIE Hall of Fame Award, which is for recognisable brands that have built an enduring legacy through the consistent use of the outdoor medium. The agency responsible is Doe Anderson, Makers Mark has been their client for around 40 years.
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