BBDO originated in 1891 when George Batten founded the Batten Company. The Barton & Durstine agency (founded by Bruce Fairchild Barton and William H. Johns) opened in January 1919, and when Alex Osborn joined the company, the company was named Barton, Durstine, and Osborn. In 1928, the Batten Company (then managed by William H. Johns) merged with Barton, Durstine, and Osborn to form BBDO.
The company’s extensive list of clients includes:
FedEx, Mars, Nickelodeon, Starbucks, Olympus and so many more
I had a look at the Campaign Annual awards, Ive found that all the awards I have found in the industry, BBDO have been involved somehow. Here I found that 2011 BBDO won Advertising Network of the year.
Advertising Network of the Year: BBDO Worldwide
http://www.campaignannual.co.uk
Lets look at some of BBDOs work, absolutely amazing work, different use of advertising, not just print.
Colenso BBDO created a facial recognition software to connect homeless dogs to human doubles. A campaign called Doggelganger. A very clever idea, it gets people involved and im sure more dogs had owners after this campaign.
This was another clever campaign they made, but this was at the agency Clemenger BBDO, just another great example of thinking outside the box
Yellow Pages Hidden Pizza Restaurant
Clemenger BBDO Melbourne / May 2011
Get discovered with Yellow Pages.
In an era where companies have more platforms to advertise on than ever before, Yellow Pages had to convince the small business market that it was still the place to advertise. So we helped it do the best possible thing it could do to prove its point: open a small business and only advertise through the Yellow Pages.
The business was called the Hidden Pizza restaurant, aptly named because it was hidden far away from everything else the world, down an alleyway, through a roller door, down an elevator and in a basement.
We then issued a challenge to the Australian community: anyone who found Hidden Pizza over a two-week span would be given a free pizza. The only clue people were given: Look it up the way you would any other business.
Hidden Pizza’s opening night eventually came. And thousands found it.
In what amounted to the most successful advertiser campaign in its history, Yellow Pages proved that it delivers both customers and effectiveness, like no other outlet can.
This was for Campbells soup. An I pod app. Created by BBDO New York Sep 2010
Billboard music see what its made of by Almap BBDO Oct 2009
If you look closer to at the images of the celebrities it reveals more detail of little images
Autism Speaks / Ad council
Eye contact Installation
BBDO New York/ April 2011
This was another delight from BBDO, very clever and connects with the public and gets the message across so well.
Autism speaks wanted people to be aware of what its like for the parents of children who have Autism, and showing people the major sign of Autism. BBDO created a video stream interaction featuring a life size girl. The device invited people to try and make eye contact with the girl. using interactive kinect technology the body movements would cause the girl to look away. This campaign attracted news stations globally, 5,300,000 media impressions and over 400,000 ‘likes’ on Facebook.
Amzwood's Blog 