Public is an integrated Communications agency based in Doncaster with 55 staff. They focus on Advertising, Branding, Communications, Photography, Outdoor etc.
DFS was one of their larger clients. They did extensive research that told them that consumers had the perception that retailers are always ‘in sale’. So they created ‘Not another sale’ campaign. Sofa adverts are well known to be n the sale, so not a bad idea to grab viewers attention with the words that people are thinking. The campaign ran across National Regional Press, and National newspaper inserts.
Esquires coffee houses
Esquires is a worldwide retail franchise chain founded in Canada
Public have worked with the directors & retail franchisees of Esquires for over three years with franchisee recruitment & store support including product launches, events, community engagement and POS design, including a launch for the Suki tea brand. Using their design and photography skills they created a suite of POS materials to launch.
Public’s ‘I’m Sorry’ TV campaign for Sleepmasters was based on their observations and insights into the emotional relationship people have with their beds, and was executed across TV, radio, POS, press and Online.
Sleepmasters sales staff were also inspired to create an in-store experience that consumers wanted, which when combined with the campaign launch, contributed to a double digit YOY sales increase of Bed buying.
Recent research also showed that the Sleepmasters commercial was more memorable than their competitors with larger media budgets.
Public are in the Raw awards, appearing as finalists for Advertising for more than 30 staff. The Raw awards are assessed by the people who know how good an agency is, which is their clients.
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