have chosen to look into two topics, one of which I will choose to research deeper to start my dissertation
1 Has advertising had a profound effect on Britains Political Climate?
2 Has the advertising industry forgotten the older generation as a target audience?
I chose the first question because its an area I know very little about, a purely chose this so I can learn and gain new knowledge, I would like to dig deep into research and find out as much information as possible on whether advertising really does make a differnce to Britains voters, methods and how some advertising works better than others, does it really change voters minds? Does politics dictate advertising? Or does advertising dictate politics? Where does advertising end…and properganda begin?
The second question I have have chosen to research is because its something that Im extremely curious about. The older generation mostly retired, have more time on their hands, some have more money, so why is there so little ad’s targeting at this generation? With more money surely they are likely to buy, with more time, theyre likely to see these ads.Is there space left in advertising? Do statistics show advertising does not work for the older generation? Or are they just forgotten? Or just too much of a risk…
Amzwood's Blog 